Located six minutes from the main entrance on a low-traffic cul-de-sac within the gated community, the property presented a challenge: potential buyers rarely strayed far from the community's entrance. Buyer Reach's interactive marketing strategy aimed to capture leads at the source.

20 years ago the single biggest driver of attention for a listing was a sign. A sign with a phone number to an office that an agent would answer. Times have changed. Someting that hasn't changed is consumner behavior. People still like to drive in communities they love. Fortunate for Mose this home was in an active community. New home builders were still actively builidng and marketing the commuity. Although, these builders we not in the same area of the community human nature doesn't change.

The problem Buyer Reach solved is how to transform a casual passersby into engaged prospects. We use of customizable smart code technology to engage at the spark of interest. Engagement that goes from curiosity to building your book of business.